Shanghai Regulates Shoppable Livestreaming
- Home
- News
- People
- In-depth
- ACWF
Shanghai Regulates Shoppable Livestreaming
July 15, 2022SHANGHAI, July 14 (Xinhua) — Shanghai's market regulator has rolled out guidelines to regulate livestreaming sales activities to combat click farming, false advertising, and other foul play.
According to the municipal administration for market regulation, livestreaming sales platforms should establish a "blacklist" system for delinquent livestreamers. They may not advertise their livestreaming with such hype as "the lowest prices online" or "lowest prices in history."
To protect the rights and interests of minors and the elderly, it said livestreaming sales should not arbitrarily label products as "for infants and children only," sell products and services containing pornography or violence to minors, or publish illegal advertisements regarding medicine, investment, and real estate that target the elderly.
The guidelines have also clarified the obligations of livestreaming platforms, the channel operators, and livestreamers, and proposed the establishment of a rapid disposal system for consumer rights disputes.
Shoppable livestreaming is booming in China. According to a report released by data analysis agency iiMedia Research in late June, the scale of the country's livestreaming e-commerce industry hit 1.2 trillion yuan (about 178 billion U.S. dollars) in 2021, and this figure will likely exceed 2.1 trillion yuan by 2025.
(Source: Xinhua)
32.3KPlease understand that womenofchina.cn,a non-profit, information-communication website, cannot reach every writer before using articles and images. For copyright issues, please contact us by emailing: [email protected]. The articles published and opinions expressed on this website represent the opinions of writers and are not necessarily shared by womenofchina.cn.
Comments
Magazines
Projects
- 2023 Women Science and Technology Innovation Pioneer...
Photos
- People Enjoy Blooming Tulips in Jinan, East...
- Flowers Bloom Across China in Spring
Special Coverage
Related articles
Bella Hadid goes braless in a thigh
She is one of America's most recognisable fashion models.And Bella Hadid continued to show why she i2024-05-21DAILY MAIL COMMENT: Labour runs out of ammo on defence
After wheeling out the heavy artillery to promise the biggest boost in defence spending for a genera2024-05-21Playoff hopes fading for troubled Crusaders in Super Rugby Pacific
WELLINGTON, New Zealand (AP) — After dominating Super Rugby for more than two decades, the Christchu2024-05-21Connor Wong homers twice, Rafael Devers connects for solo shot as Red Sox hammer Guardians 8
CLEVELAND (AP) — Connor Wong homered twice and Rafael Devers connected for a homer in his return to2024-05-21Saudi Arabia is going to sponsor the WTA women's tennis rankings under a new partnership
NEW YORK (AP) — Saudi Arabia’s move into tennis will now include a multiyear deal to sponsor the WTA2024-05-21Connecticut Senate passes wide
HARTFORD (AP) — The Connecticut Senate pressed ahead Wednesday with one of the first major legislati2024-05-21
atest comment