Chinese Tourists Flock to Savor Trendy Immersive Experiences
- Home
- News
- People
- In-depth
- ACWF
Chinese Tourists Flock to Savor Trendy Immersive Experiences
January 22, 2024Tourists take photos at the Datang Everbright City scenic area in Xi'an, northwest China's Shaanxi Province, May 15, 2023. [Xinhua/Song Weiwei] |
XI'AN, Jan. 20 (Xinhua) — Amidst sub-zero temperatures, tourists donning traditional Chinese attire, Hanfu, strolled through ancient-style buildings in a vibrant block, happily posing for photographers.
Located in the city of Xi'an in northwest China's Shaanxi Province, this block features elements of Chang'an, the old name for the city when it was the capital of China's Tang Dynasty (618-907). This lively area provides tourists with an immersive experience reminiscent of a day in the dynasty.
The block has various traditional Chinese buildings featuring Tang Dynasty style, adorned with carved beams and painted rafters. This area also hosts performances such as Tang Dynasty songs, dances and interactive reenactments featuring celebrities from that era.
Xie Rong, a tourist from southwest China's Sichuan Province, said she spent 400 yuan (about 56.2 U.S. dollars) to rent a Hanfu and do makeup, and another 200 yuan on hiring a photographer to take pictures for her.
"Wearing Chinese dress for a journey back in time is what I'm eagerly looking forward to on this trip to Xi'an," said Xie. "Instead of having a hurried and cursory glance at scenic spots, I'm more willing to spend my money on experience tours."
This new year season, China's cultural tourism industry is brimming with vitality and the enthusiasm among visitors continues to surge.
"With the cultural tourism industry off to a rosy start, we have realized that the essence of tourism projects today is no longer to showcase tourism resources, but to create a unique and wonderful experience for the visitors," said Zou Linfeng, who is in charge of the ancient-style block project.
According to Liang Xuecheng, a professor at the Northwest University, among the traditional demand factors such as food, accommodation, travel, shopping and entertainment, entertainment consumption has increased significantly, accounting for about 20 percent from less than 15 percent in the past.
Liang added that the consumers have higher demands for personalized experiences, spiritual enjoyment and service quality in tourism.
According to a white paper on China's travel consumption trend in 2023, released by institutes including Tongcheng Research Institute, with the shift in consumer demand, tourism consumption has shown a trend toward seeking uniqueness, relaxation, and unexpected surprises.
Dubbed as China's "ice city," Harbin, capital of the country's northernmost province of Heilongjiang, has emerged as one of the top tourist destinations this winter. While immersing themselves in the immense fun of ice and snow activities, tourists flocked to places such as morning markets and bathhouses in the city, seeking more diverse and immersive experiences.
According to the China Tourism Academy, the country's domestic tourism market witnessed rapid recovery in 2023, and it is anticipated to enter a new stage of prosperity in 2024.
The academy predicted that total domestic travel will exceed 6 billion visits in 2024 and that domestic tourism revenue is likely to surpass 6 trillion yuan.
(Source: Xinhua)
32.3KPlease understand that womenofchina.cn,a non-profit, information-communication website, cannot reach every writer before using articles and images. For copyright issues, please contact us by emailing: [email protected]. The articles published and opinions expressed on this website represent the opinions of writers and are not necessarily shared by womenofchina.cn.
Comments
Magazines
Projects
- 2023 Women Science and Technology Innovation Pioneer...
Photos
- People Enjoy Blooming Tulips in Jinan, East...
- Flowers Bloom Across China in Spring
Special Coverage
Related articles
- Cancer-stricken King Charles will be feeling fresh heartache after a former IRA commander confessed2024-05-21
Israel has briefed US on plan to evacuate Palestinian civilians ahead of potential Rafah operation
WASHINGTON (AP) — Israel this week briefed Biden administration officials on a plan to evacuate Pale2024-05-21Sia files to legally change her name one year after marrying second husband Dan Bernad
Sia is legally changing her name from Sia Furler to Sia Bernad one year after marrying second husban2024-05-21Troyes fans and players throw flares at each other after 2nd
TROYES, France (AP) — Angry home fans threw flares onto the field, and some players launched them ba2024-05-21Everybody may love Raymond, but Ray Romano loves Peter Boyle
NEW YORK (AP) — “Baffling” is how Ray Romano calls the continued success of “Everybody Loves Raymond2024-05-21Afghanistan's only female diplomat resigns in India after gold smuggling allegations
ISLAMABAD (AP) — Afghanistan’s diplomat in India, who was appointed before the Taliban seized power2024-05-21
atest comment